About Anika

NICE TO MEET YOU

I'm Anika Zubair

I’m a Top 25 Customer Success Leader, globally recognized influencer, and podcast host.

With 13 years in Customer Success leadership, I’ve built and scaled high-performing teams at hyper-growth SaaS companies. But I still remember stepping into my first leadership role—I was excited, but completely unprepared for the challenges ahead. Especially when it came to owning a revenue target as a non-sales leader.

I worked tirelessly, juggling priorities and struggling to implement the strategies I’d read about. Strategy felt like a luxury, and while I wanted to build a high-performing team, I wasn’t sure how to empower them to deliver real results. Progress felt slow, and imposter syndrome crept in.

Fast forward over a decade, and I can proudly say I’ve built scalable teams, exceeded revenue targets, and developed a confident, strategic approach to leadership. But I’ll be the first to admit—it took time and a lot of learning to get here.

Now, I’m passionate about helping other CS professionals level up faster. Let’s build your confidence, exceed targets, and unlock your full potential—together!

My Story

I spent years battling challenges that held me back when I could have been thriving with the right guidance!

I wish I had guidance on:

✔ Tying every CS initiative to measurable business outcomes

✔ Own revenue targets

✔ Use data to tell compelling stories

✔ Use data to make decisions

✔ Set boundaries to protect my time and focus on high-impact work

If I had the right guidance I could have excelled in my career in months rather than years!

As I progressed in my career I kept hearing from CS Pros that they wish they got the right training and coaching on how to become more revenue minded in CS.

That is why I started The Customer Success Pro.

If you are new in CS or a seasoned Pro I can help you level up your career faster.

Work With Me

FREE GIFT

Unlock Revenue in a QBR

Get hours back in your day and stop firefighting and finally focus on customer outcomes…learn how to prioritize. Want real life tips and tactics on how to unlock revenue in your quarterly business reviews? Get the guide that will help you each step of the way.

Download Now

Why I Do It

Driving revenue as a Customer Success Pro wasn’t something I thought about early in my career. Like many CS pros, I focused on building relationships and solving customer problems—but no one taught me how to tie my work to revenue or confidently own a number.

When I finally figured it out, everything changed. I saw how Customer Success could drive real business impact, secure its seat at the table, and deliver incredible results for both customers and the company. But I also realized that so many CS pros were still stuck where I had been—unsure how to align their work with revenue goals and struggling to demonstrate their value.

That’s why I’ve made it my mission to help CS professionals unlock their potential, build confidence, and become the revenue-generating experts I know they can be. Because when CS thrives, everyone wins—customers, teams, and businesses.