Anika Zubair is a Customer Success Executive Leader with experience in building, scaling, and transforming Customer Success organizations at hyper-growth B2B SaaS companies. Drawing from previous experiences at multiple SaaS B2B startups and scale-ups, Anika is no stranger to scaling Customer Success efforts and has built teams from the ground up across the APAC, EMEA, and US regions. She has led Customer Success teams at vzaar, Zap, inSided, and Karbon. She is currently Head of Customer Success at Griffin.

She has been recognized by SuccessHACKER as a Top 25 Customer Success Influencer in 2022 and 2023, by SmartKarrot as a Top 50 Women Leaders in Customer Success in 2022, by EverAfter as The Most Creative Leader of 2023 and most recently a Top Women Leaders in Customer Success by Churn360.

She has enjoyed sharing with the Customer Success Community as well as bringing it together. In 2015 she co-founded CSM LDN in order to bring CS professionals together in London once a month to meet up and share CS best practices. She also hosts The Customer Success Pro Podcast. Which is a thought-provoking, and highly-rated podcast diving into important and relevant topics to help spread CS knowledge.